October 30th, 2018.
Client: Chicago Cubs
Source: Chicago Business Journal
“The Chicago Cubs and their Marquee Sports & Entertainment division are entering the golf business through the creation of a PGA Tour Champions event slated for March 2020 in Arizona.
A partnership now in final negotiations between Marquee and the Cubs, the PGA Tour, Western Golf Association and the MLB Players Association will stage the event during spring training and feature Champions players and retired MLB players.
The still-unnamed event will be an official part of the Champions calendar for 2020, and will serve as further promotion for Cactus League spring training, already a popular draw among tourists. The event will feature a pro-am competition involving both pro golfers and former big league baseball players before the actual tournament, and then a pro-am style weekend competition also involving figures from both camps.
“The opportunity to showcase golf and baseball players and legends of both sports to each other’s audiences became too good to pass up,” said Andy Blackburn, director of Marquee Sports & Entertainment.”
Read more via the Chicago Business Journal.