Link: Behind every #lobbying effort, a #communications strategist

Under The Radar, PR’s Political Savvy


When it comes to the inner workings of Washington, you often hear about lobbyists influencing the political process. But there’s another time-tested profession that works just as hard trying to do much the same thing: Public relations. In D.C. it’s often referred to as “public affairs” or “advocacy.” But it’s PR just the same.