Link: Snoopy analogy aside, good point. The best PR strategy takes place long before you need it.
Are We Fault Managers Or Value Communicators?
Watching the barrage of news coverage last week that expounded on the personal indiscretionsof politicians and celebrities made me consider what counsel I might have for these individuals. Clearly, prevention is worth a pound of cure, but most public relations professionals end up being asked for the cure. While I may be showing my age, my pondering conjured up the iconic image of Lucy, from the classic comic strip “Peanuts,” sitting at her psychiatrist booth with the sign, “The Doctor Is In.