CeCe Marizu, Account Executive People constantly talk about the younger generation, the millennials and how we view the world. We’re a generation of multi-taskers and social media gurus that find information instantly from a Google search, Facebook status, or tweet. At the same time, we’re the generation that some people can’t quite figure out because
Dennis Culloton, CEO and president You can call it being adaptable or suggest it falls into the category of if you can’t beat them join them, but businesses are getting more sophisticated about the power of campaign strategies. USC Sociology professor Edward T. Walker writes in the New York Times that Fortune 500 sized companies
Tracey Mendrek, Senior Consultant As PR professionals we are experts at knowing what path to take in a given situation. This is knowledge we have gained through years of repetition, research and review. We sit down with our client the first time and we know what they should do. But, do we know what to
Ashleigh Johnston, Consultant I feel like there is a dangerous trend emerging. I read articles about schools downplaying the importance of teaching the fundamentals of good writing, and communication is getting progressively shorter. Messages confined to 140 characters don’t always allow for the most eloquent prose, Orwellian implications notwithstanding. With restrictions in place limiting the
Manuel Ozaeta, Consultant For the last few weeks, millions of viewers throughout the globe have been glued to their television sets watching the thirtieth incarnation of the modern Olympiad. Simply known as the Olympics, this 4 year tradition has become part of our television watching habits and water cooler conversations. Many of the games take-away
Erin Minne, Intern Too often, companies will jump on the social media bandwagon before they really know how or why they want to use it. Just like every other business plan, social media must have a strategy put in place with measurable goals. If an employee is posting pictures of what he had for breakfast
Patrick Skarr, Account Supervisor POLITICO recently reported that online political advertising has reached a new zenith, inventory for video ads in swing states was sold-out. Astronomical sums will be spent for the 15-second video before you can watch the latest cover of “Call Me Maybe,” on YouTube. There is a steady appetite for these advertisements
CeCe Marizu, Account Executive People across the globe are glued to their television sets, live feeds on the Internet, and any form of social media that reveals the results of the Summer Olympic Games. Along with the cheers and tweets of excitement come the critics. You know who you are. You’ve been watching the swim
Jodie (Shpritz) Kaplan, Vice President of Media Relations and Branding As a PR professional not a day goes by where I am asked what it is that I do. Many people confuse PR with advertising and vice versa. And while there are many synergies, they are not the same. Often times we find ourselves having
Manuel Ozaeta, Consultant Last month’s Supreme Court decision on the Patient Protection and Affordable Care Act (PPACA) was one of the most highly anticipated decisions to come this year from the highest court of the land. The President, congressional lawmakers, and curious and concerned citizens anxiously waited that Thursday morning to hear some answers related