Tracey Mendrek, Senior Consultant As PR professionals we are experts at knowing what path to take in a given situation.  This is knowledge we have gained through years of repetition, research and review.  We sit down with our client the first time and we know what they should do.  But, do we know what to

Ashleigh Johnston, Consultant I feel like there is a dangerous trend emerging. I read articles about schools downplaying the importance of teaching the fundamentals of good writing, and communication is getting progressively shorter. Messages confined to 140 characters don’t always allow for the most eloquent prose, Orwellian implications notwithstanding. With restrictions in place limiting the

Manuel Ozaeta, Consultant For the last few weeks, millions of viewers throughout the globe have been glued to their television sets watching the thirtieth incarnation of the modern Olympiad. Simply known as the Olympics, this 4 year tradition has become part of our television watching habits and water cooler conversations. Many of the games take-away

Erin Minne, Intern  Too often, companies will jump on the social media bandwagon before they really know how or why they want to use it. Just like every other business plan, social media must have a strategy put in place with measurable goals. If an employee is posting pictures of what he had for breakfast

Patrick Skarr, Account Supervisor POLITICO recently reported that online political advertising has reached a new zenith, inventory for video ads in swing states was sold-out. Astronomical sums will be spent for the 15-second video before you can watch the latest cover of “Call Me Maybe,” on YouTube. There is a steady appetite for these advertisements

CeCe Marizu, Account Executive  People across the globe are glued to their television sets, live feeds on the Internet, and any form of social media that reveals the results of the Summer Olympic Games.  Along with the cheers and tweets of excitement come the critics.  You know who you are.  You’ve been watching the swim

Jodie (Shpritz) Kaplan, Vice President of Media Relations and Branding As a PR professional not a day goes by where I am asked what it is that I do.  Many people confuse PR with advertising and vice versa.  And while there are many synergies, they are not the same.  Often times we find ourselves having

Manuel Ozaeta, Consultant  Last month’s Supreme Court decision on the Patient Protection and Affordable Care Act (PPACA) was one of the most highly anticipated decisions to come this year from the highest court of the land. The President, congressional lawmakers, and curious and concerned citizens anxiously waited that Thursday morning to hear some answers related

Erin Minne, Intern I have written a fair amount of cover letters throughout my college career, and I have picked up on a few pointers from workshops, counselors, and friends about how one should best demonstrate his or her abilities. The first tip I think about when starting a cover letter is formatting the letter

Ashleigh Johnston, Intern  I recently read an article titled “10 Unusual Interview Mistakes and Six That Are All Too Common.” The mistakes were indeed very unusual but it reiterates what I think can really be your best asset. Being a great interviewee is important at any stage of your career. However, I will assert that