Manuel Ozaeta, Consultant For the last few weeks, millions of viewers throughout the globe have been glued to their television sets watching the thirtieth incarnation of the modern Olympiad. Simply known as the Olympics, this 4 year tradition has become part of our television watching habits and water cooler conversations. Many of the games take-away
Erin Minne, Intern Too often, companies will jump on the social media bandwagon before they really know how or why they want to use it. Just like every other business plan, social media must have a strategy put in place with measurable goals. If an employee is posting pictures of what he had for breakfast
Patrick Skarr, Account Supervisor POLITICO recently reported that online political advertising has reached a new zenith, inventory for video ads in swing states was sold-out. Astronomical sums will be spent for the 15-second video before you can watch the latest cover of “Call Me Maybe,” on YouTube. There is a steady appetite for these advertisements
CeCe Marizu, Account Executive People across the globe are glued to their television sets, live feeds on the Internet, and any form of social media that reveals the results of the Summer Olympic Games. Along with the cheers and tweets of excitement come the critics. You know who you are. You’ve been watching the swim
Jodie (Shpritz) Kaplan, Vice President of Media Relations and Branding As a PR professional not a day goes by where I am asked what it is that I do. Many people confuse PR with advertising and vice versa. And while there are many synergies, they are not the same. Often times we find ourselves having
Manuel Ozaeta, Consultant Last month’s Supreme Court decision on the Patient Protection and Affordable Care Act (PPACA) was one of the most highly anticipated decisions to come this year from the highest court of the land. The President, congressional lawmakers, and curious and concerned citizens anxiously waited that Thursday morning to hear some answers related
Erin Minne, Intern I have written a fair amount of cover letters throughout my college career, and I have picked up on a few pointers from workshops, counselors, and friends about how one should best demonstrate his or her abilities. The first tip I think about when starting a cover letter is formatting the letter
Ashleigh Johnston, Intern I recently read an article titled “10 Unusual Interview Mistakes and Six That Are All Too Common.” The mistakes were indeed very unusual but it reiterates what I think can really be your best asset. Being a great interviewee is important at any stage of your career. However, I will assert that
Patrick Skarr, Accounts Supervisor A few years ago while in the Washington D.C. a cab driver entertained the group I was with, with his rendition of American history and analysis of why Washington was broken. His theory was that the nation’s politicians are too comfortable in the capitol, namely that they should shut down the
CeCe Marizu, Intern In honor of the 2012 Olympic games this summer in London, I thought it only fitting that this blog channel the inner Olympian in every PR guru out there. An Olympic year represents more than just a month of high level athletic performance. An Olympic year represents years and years of preparation,