Dennis Culloton explains why companies should be conscious of Donald Trump’s tweets:
“Still, Trump’s social media outbursts probably have CEOs at other big companies wondering who’s next. “This has to be a topic of conversation in boardrooms because you have someone who, whether you like it or not, really understands the power of his own brand and is a pretty formidable foe of yours if you’re not paying attention to what he’s saying,” says Dennis Culloton, Chicago-based president of crisis communications firm Culloton Strategies, whose clients include the Ricketts family and Navistar International.’
Crain’s Chicago Business, “What if Trump tweets at your company next?,” December 10, 2016