Client: Chicago Cubs
Source: Crain’s Chicago Business
Cubs’ young stars are quickly approaching becoming national marketing targets:
“Bryant, 24, had the highest Q Score of all active MLB players this year, a measurement based on a survey of 2,000 sports fans nationwide gauging the likability of select athletes. Rizzo, 27, was close behind in sixth, joining a group that also includes Washington Nationals outfielder Bryce Harper, Detroit Tigers first baseman Miguel Cabrera, Seattle Mariners second baseman Robinson Cano, Pittsburgh Pirates outfielder Andrew McCutchen and Los Angeles Angels outfielder Mike Trout.
Their popularity is reflected in MLB jersey sales, too, where Bryant, Rizzo and reigning Cy Young Award winner Jake Arrieta all ranked in the top 10 at the league’s official online store during the first half of the year.”
Read Complete Article:
Crain’s Chicago Business, “Cubs stars growing too big for Chicago market,” August 27, 2016