University presidents. Trade association CEOs. Energy entrepreneurs. Labor leaders. Social service providers. Media executives.  
 
These are just a few of my clients I’ve spoken with since the Nov. 5 election to talk through the implications for the new administration and the GOP takeover.  
 
In my line of work, the mantra is “expect the unexpected.” 
 
I imagine no truer words will be said about the year ahead of us with this new political reality.  
 
Whatever side of the aisle you’re on, the time for lamenting or celebrating is over, and now it’s imperative to think through all the angles for major policy shifts sure to come.  
 
Issues my clients are focused on: 
 
Housing — affordability and housing supply were major issues of debate during the campaign cycle. What can the administration and Congress do, if anything, to provide consumer relief and address the entrenched math problem of high interest rates, exorbitant housing value and limited supply?  
 
Immigration — universities and startups attract a lot of foreign-born constituents. How will the new administration address this segment in line with its big talk on global migration patterns? How can university leaders and company executives support their students and employees during this time of transition? 
 
Clean energy — funding for solar, wind and other clean energy projects hangs in the balance with a new administration. What’s their path to viability?  
 
Unions —The Biden administration was a reliable friend to organized labor. How will this new administration respond to worker movements in light of the significant share of blue collar workers who voted them into the White House and Congress? 
 
Media — What kind of access will outlets have in this new era? How can traditional outlets keep up with new modes of communication — podcasts, Twitter (or Blue Sky if you prefer), Tik Tok. How can media maintain accountability? 
 
The questions are as complex as the answers will be. But one thing is certain: navigating this shifting landscape requires strategic thinking, adaptability and collaboration. 
 
As I continue these conversations, one theme resonates across sectors — the need to anticipate and prepare for what’s next. In this dynamic political environment, success will belong to those who don’t just react to change but embrace it as an opportunity. 

This article was written by President Natalie Bauer Luce. Natalie is a seasoned communications and public affairs strategist with extensive experience in government, law, media, politics and business.