An exciting aspect of working a summer internship is being a sponge: soaking in every opportunity to learn from your surroundings, particularly by having conversations with your mentors.
During my internship at CBL, I took time to formally interview members of the team to gauge their knowledge and experience in the world of crisis communications.
Something I noticed was repeatedly mentioned was that the team at Culloton + Bauer Luce is very unique.
I thought to myself, there are countless public affairs firms out there– what aspects of our team set us apart from others around the world?
Through conversations with my mentors, I learned that not only is our team mindfully strategic, but its members possess a collective, extensive expertise in a melting pot of industries.
Our team is diverse in many ways: in race, in gender, in educational background, and in professional experience. Our diversity puts us at an advantage, as we can work closely together and possess a wide variety of skills, knowledge, insight, and expertise.
Whether we are working with sports, energy, entertainment, higher education, gaming, individual leaders, or real estate (to name a few), someone at CBL will be able to provide knowledgeable and experienced insight.
This allows us to deliver successful results for a vast array of clients.
While implementing diverse expertise, our team conducts business with an emphasis on a strategy-forward approach. Tackling a corporate reputation issue is no small task; it requires a long list of steps that requires both fast-paced critical thinking and clear communication skills.
This is why strategy is so important: it sets the team up for planned success.
We map out the solution on the basis of minutes, hours, days, weeks, months, and even years. We think in both the short and long term to generate the most effective solutions possible.
Combining our vast versatility and strategic adaptability, the C+BL team stands out in the crowd.
This article was written by our summer intern Maggie Junkins. Maggie is a rising Junior at Santa Clara University’s Leavey School of Business and is pursuing a bachelor’s degree in Economics.