Dennis Culloton, President and CEO

Sometimes the best crisis communications is the crisis you prevent by getting your story out there. Often times, organizations fail to inform their key allies—beginning with employees—about the good work they do and their commitment to the community and a set of values. In a Daily Herald article, one of our clients was able to use the crisis of activists questioning its values before its local city council as an opportunity to share their doings and demonstrate good will. Rivers Casino, it turned out, had a great story to tell about contributing tens of millions in taxes, employment opportunities and charitable donations. It is important that this information be made public to create awareness among those in the local and surrounding communities, Rivers’ employees, partners, and other community stakeholders.

Its important to tell your story to your key base of supporters so they can advocate for you. If you don’t tell your story, you can’t count on anyone doing it for you.