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The PR Writer’s Bible

By Kimberly Cook  Maybe you’ve read David Sedaris’ “Me Talk Pretty One Day.” Maybe you haven’t. That doesn’t really matter (But you should because it’s a great book!)—the book title is just a good jumping-off point for this entry. Me talk pretty one day. Me write good one day. But if you’re in PR, you

December 29, 2011|

Current & Prospective Professional Athletes: It’s OK to Talk to the Media

By Ezra McCann  Contrary to popular belief, the media is not the enemy of professional athletes. Sports journalists act as a liaison between the sports they cover and the fans who live and die with their teams each season. Fans have become hungry for as much information possible about their favorite teams and players. They

December 27, 2011|

Go Ahead, Google Yourself

By DeRondal Bevly, Community Outreach Executive Go ahead, no one will know.  I Google myself weekly, sometimes daily if I am bored.  All jokes aside, if you have not done so, hop on Google and run a search query on yourself.  What pops up?  Photos?  Resume?  Quote as a college sophomore from a school newspaper? 

December 23, 2011|

Building Relationships & Trust

By Patrick Skarr In previous Checkmate entries, my colleagues Tracey Mendrek and Jeanne Atkinson write about having an outcome focus in approaching client relations and being involved in the community, respectively. I want to extend on their remarks to emphasize the importance having a service-before-self approach to building relationships and discuss how this can help

December 21, 2011|

Get Engaged, Stay Engaged

By Jeanne Atkinson, Senior Consultant For two nights in a row last week, I attended community meetings. The first meeting was at my children’s school, to talk about overcrowding issues.  The second meeting was to learn about a major new redevelopment plan for a large parcel of land in my neighborhood. Now, on the surface,

December 19, 2011|

Congrats to Commissioner Gainer on combatting the spread of abandoned houses

Link: Congrats to Commissioner Gainer on combatting the spread of abandoned houses Cook County commissioners are pushing ahead with a proposed crackdown on owners, lenders and any entity with a financial interest in vacant properties blighting communities across the region, undeterred by a federal lawsuit filed this week against the city of Chicago over a

December 14, 2011|

Take the Time to Learn Something About Every Client

By Tracey Mendrek, Senior Consultant Have you ever finished an engagement with a client and realized that you never really knew them?  Can you look at a co-worker and name the thing that worries them most about their job? Have you ever asked your boss what keeps him/her awake at night? The wonders and magic

December 14, 2011|

Using Pinterest as a Public Relations Tool

By Jodie Shpritz, Vice President of Media Relations and Branding In planning my wedding, I recently discovered the most time-consuming, addicting organizational website. At first I thought it was just for fun, but I quickly came to realize it could also help me in my public relations career. Pinterest has become my new best friend.

December 12, 2011|

He is in!

Ron is finally in! Cubs icon Ron Santo was elected into the Baseball Hall of Fame. The nine-time All-Star third baseman, hit 342 home runs and won five Gold Gloves throughout his baseball career. A Cubs broadcaster for two decades, Santo was the Cubs biggest fan. However, the election is bittersweet, as Santo passed away

December 5, 2011|

In the News…

Cubs chairman: Epstein has OK to go after Pujols, Fielder   PUBLISHED 6 hours and 26 minutes ago LAST UPDATED 16 minutes and 32 seconds ago Chicago Cubs chairman Tom Ricketts on Tuesday gave new team president Theo Epstein his backing if Epstein pursues Albert Pujols or Prince Fielder. Ricketts told reporters that it was Epstein’s call whether to pursue

November 30, 2011|

Does Thanksgiving need a P.R. campaign to compete with the other holidays?

Thanksgiving is still two days away.  Holiday decorations have been up in stores since Halloween, and Christmas music is playing on the radio. It seems like people are forgetting about the one holiday a year that is all about eating and saying what we are thankful for! Some grassroots campaign efforts have been made to

November 22, 2011|

In the News…

Filling of Vacancies Lags in County Health System By ADRIENNE LU Published: November 10, 2011 Nearly two years after the Cook County Board of Commissioners voted to make more money available for H.I.V. and AIDS testing for detainees entering the Cook County Jail, most of the men coming into jail are not being tested because of a lengthy

November 11, 2011|

Naperville Area Chamber of Commerce Earns 5-Star Accreditation Ranking

Naperville Area Chamber earns national accreditation https:///napervillesun.suntimes.com/business/8612249-420/naperville-area-chamber-earns-national-accreditation.html The Naperville Chamber of Commerce finds itself among good company, thanks to its second 5-Star Accreditation ranking. In a letter sent to chamber members earlier this week, John Schmitt, president and CEO of the Naperville Area Chamber of Commerce, announced that the U.S. Chamber of Commerce awarded the

November 7, 2011|

In the News

Hoyer goal: Help Theo bring ‘something special to Chicago’ https:///www.chicagotribune.com/sports/baseball/cubs/chi-hoyer-mcleod-to-play-key-roles-for-epstein-20111101,0,3302655.story News of the arrivals of Jed Hoyer and Jason McLeod to the Chicago Cubs’ front office didn’t make nearly the splash as Theo Epstein’s signing three weeks ago. But if Cubs Chairman Tom Ricketts is right, the three Red Sox refugees will help end a

November 2, 2011|

Headlines + Hashtags

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