Link: When should brands tweet for the greatest reach?

By Kirsten Kamerman, New Media Director   While doing my usual afternoon scan of news, I came across an article written by PR Daily about the huge lack of social media in business strategies. Coming from a business who has strategy in its name, I was amazed that only 21 percent of organizations measure social

Link: This Saturday from 9:00 – 10:00 am CS's New Media Director, Kirsten Kamerman, will be giving a presentation on PR in Today’s Media Landscape at the U of I Digital Bootcamp

Link: Rivers Casino invites you to “Bring on the Books” In Celebration of International Children’s Book Day

What would you give up for the internet? https:///www.prdaily.com/Main/Articles/11175.aspx

Link: Would you give your Facebook password to your employer? Employers now aren’t just limiting what their workers can and can’t say about them on social media sites. Some are actually asking for their Facebook passwords.

Link: Congratulations to Rivers Casino on their LEED Gold Certification! The 8-month-old Rivers Casino in Des Plaines has become the first casino to achieve the Leadership in Energy and Environmental Design (LEED) Gold Certification from the U.S. Green Building Council. The casino, which opened last July, was designed with a sustainability plan to achieve LEED

By DeRondal Bevly, Community Outreach Executive Here at Culloton Strategies, our personal and extracurricular activities often overlap with our professional lives.  Almost daily, I have conversations with my colleagues about our passions and interests and how connections made through those passions have enriched our professional development.  I personally have always been interested in the mechanics

By Patrick Skarr, Account Supervisor  The ever growing collection of campaign signs on the corners of busy intersections can mean only one thing, the election is just a few weeks away. So in the coming weeks as candidates and campaign volunteers sneak out to litter our streets with signs of campaign strength and support, too

Link: How Do You Cite a Tweet in an Academic Paper? The Modern Language Association (MLA)  likes to keep up with the times, just like we do. As we all know, some information breaks first or only on Twitter and a good academic needs to be able to cite those sources. So, the MLA has devised a