Dennis Culloton, CEO of Culloton Strategies, discusses “The Art of Spin”on Chicago Tonight. Amid the chaos of a crisis, professionals in the communications industry share insights on shaping public opinion. Culloton advocates for the importance of being both genuine and succinct.
“Cut through the clutter and try to have more direct answers,” Culloton advised.
Chicago Tonight WTTW, “The Art of Spin,” August 12, 2014