donald-trump-grow-upDennis Culloton explains why companies should be conscious of Donald Trump’s tweets:

“Still, Trump’s social media outbursts probably have CEOs at other big companies wondering who’s next. “This has to be a topic of conversation in boardrooms because you have someone who, whether you like it or not, really understands the power of his own brand and is a pretty formidable foe of yours if you’re not paying attention to what he’s saying,” says Dennis Culloton, Chicago-based president of crisis communications firm Culloton Strategies, whose clients include the Ricketts family and Navistar International.’

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Crain’s Chicago Business, “What if Trump tweets at your company next?,” December 10, 2016