Culloton Strategies announced today that the public affairs and crisis management firm has rebranded as Culloton + Bauer Luce, adding principal Natalie Bauer Luce as an equity owner.

“I am excited to kick off this chapter for our team and to call Natalie my partner. She is simply one of the most skilled communications strategists I know. Natalie and I have grown our firm together, and this new brand reflects her tremendous contribution and our clients’ confidence in her abilities,” said CEO Dennis Culloton. “With our shared decades of experience advising some the country’s most well-known business, political and civic leaders, we are incredibly well-positioned for continued growth far into the future.”

Over two years of collaboration—counseling clients in industries as varied as health care, sports and gaming—Culloton and Bauer Luce have extended their client base into cannabis, tech and other rapidly changing sectors and expanded the firm’s services with enhanced digital capabilities.

Culloton said the firm will continue its growing practice providing counsel to leaders in industries facing intensifying regulatory threats and disruption from competing forces along with branching into new areas that tap Bauer Luce’s tech experience.

“I’m incredibly proud to attach my name to this firm,” Bauer Luce said. “With our shared experience in media and as communications strategists on both sides of the aisle, Dennis and I make a formidable team whose strategic counsel is unparalleled. It has paved the way for our initial success and set us up for continued growth working to solve our clients’ problems and meet the demands of today’s increasingly complex media, political and business environments.”

Culloton and Bauer Luce will oversee the firm’s new brand identity and industry positioning as the firm adds to its team of former journalists, elected officials, political operatives and technologists. They will also invest in tools and technology to enhance the firm’s core services in issues and crisis management, corporate reputation management, executive positioning, digital campaign management and integrated marketing.

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About Culloton + Bauer Luce

Culloton + Bauer Luce is a Chicago-based public affairs firm specializing in issues and corporate reputation management and crisis communications. Its team of seasoned advisors represent some of the country’s most prominent business, political and civic leaders, providing strategic counsel grounded in their digital-first savvy, legacy media expertise and decades of service in the high-pressure public arena. Culloton + Bauer Luce’s practice includes experience in a wide range of industries, including health care, cannabis, construction and real estate development, education, energy, financial services, gaming, media, sports, technology and transportation. For more information, visit