Tracey Mendrek, Executive Vice President
Even though the GRAMMYs were a few weeks ago, I can’t get the funny Arby’s tweet out of my head. In the space of an hour, Arby’s — which isn’t exactly a name you expect to hear at the GRAMMYs — became forever linked to music artist and producer Pharrell Williams.
Pharrell’s choice of headwear rang a bell with someone at Arby’s who was quick on his/her feet and tweeted about the resemblance to their logo. And as if that isn’t enough, Pharrell’s hat happened to be a lovely Arby’s shade of brown which only enhanced the similarities. Will miracles ever cease?
In our business we often talk about things happening organically. This would be a prime example. It showcases two things about public relations: you must always be thinking one step ahead and it doesn’t hurt to get lucky once in awhile. Thanks to a coincidental, fashion-forward hat, Arby’s became the beneficiary of a nice PR boost.
And the winner is: Arby’s!