About Natalie Bauer Luce

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So far Natalie Bauer Luce has created 473 blog entries.

Humor in marketing: To do it or not to do it?

In a world filled with automation, elements of humanity are becoming harder to find. With the increasing use of chatbots and automated emails, it’s become more difficult to separate interpersonal communication from robotic messaging scripts. Occasionally, brands, companies and even politicians have the opportunity to present themselves as human through the use of humor in

2022-03-24T20:05:08+00:00November 5, 2021|Tags: , , |

A crisis is sometimes one word away

Finished, completed, ran. Any of these words could have filled in the blank in, “Congratulations you ____ the Boston Marathon!” without any incident. Unfortunately, Adidas chose ‘survived’ in an email blast sent to those who ran in the marathon. While this crisis occurred a few years ago now, there are two main lessons that arose

2021-08-17T17:46:05+00:00August 17, 2021|Tags: , , |

Culture and branding: The keys to successful reputation management

In the past, organizational culture and branding were oftentimes viewed as separate initiatives. One deals with internal relations within an organization and the other focuses on a company’s external relationship with its customers. But in today’s digital climate where consumers have more power than ever and are increasingly using that power to support companies with

2021-06-09T16:03:49+00:00June 9, 2021|Tags: , , |

Bridal Checklist: Prenuptial Agreement

April 30th, 2019.Client: Schiller, DuCanto & FleckSource: Ronda-IsmsRonda Lee“Many forget the first charge from the officiate before administering vows is that marriage is not to be entered lightly but advisedly. The stakes are too high to not have a prenuptial agreement.”“Women are waiting later to marry after earning degrees, starting a business, or buying property.

2019-06-24T01:17:16+00:00April 30, 2019|Tags: , , , |

Movies coming soon to a ballpark near you!

May 1st, 2019. Client: Gallagher Way / Chicago Cubs Source: NBC5 Chicago. "Movies coming soon to a ballpark near you! This Summer come check out movie night at Gallagher Way. From romantic comedies to action films, sit back, relax and watch all of your favorite movies at Wrigley's Gallagher Way." Read full article via NBC5

2019-06-24T02:09:57+00:00April 23, 2019|Tags: , , , |

Community input needed for confronting mental health

April 22nd, 2019 Client: Ann & Robert H. Lurie Children's Hospital of Chicago Source: Austin Weekly News "'The West Side Community Triage and Wellness Center center, located at 4133 W. Madison Ave., has been holding a series of forums this month to help mitigate violence and trauma on the West Side.  Rush medical system hosts

Gallagher Way Announces Spring, Summer 2019 Programming

May 9th, 2018 Client: Gallagher Way Source: Patch "Gallagher Way has launched its spring and summer programming schedule, which includes new and enhanced programs, movies, a fitness series, live music and an open-air market. Throughout 2019, Gallagher Way will play host to more than 200 events and programs available for all ages. The spring and

2019-06-24T02:10:38+00:00April 15, 2019|Tags: , , |

Naperville robotics competitors learn ‘it can’t just sometimes work’

March 14th, 2019. Client: Navistar Source: Daily Herald "Huskie Robotics and three other teams in the FIRST Robotics Midwest Regional were sponsored by Lisle-based Navistar, which provides financial support for parts and technical support for construction, said Kristin Sattayatam, director of employee communications and community relations. It's exciting for Navistar experts to work with students

2020-06-29T22:15:19+00:00March 14, 2019|Tags: , |
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