New Balance Loses Balance

Steve Hamilton and Andrew TouhyAfter the tempestuous election, New Balance’s vice president of public affairs, Matthew LeBretton, offered an endorsement to Donald Trump saying, “The Obama administration turned a deaf ear to us and frankly, with President-elect Trump, we feel things are going to move in the right direction.” Though the answer was in response to

2016-11-16T16:29:16+00:00November 16, 2016|Tags: , , , |

A Little Less Robotic

Steve Hamilton – Digital Media DirectorIn a world of increasing automation, elements of humanity are becoming harder to find. With the increasing use of chatbots, it will become more difficult to separate interpersonal communication from robotic messaging scripts. Occasionally brands, companies and even politicians have the opportunity to present themselves as human, through the use

2016-04-19T17:42:46+00:00April 19, 2016|Tags: , , |
Go to Top