Humor in marketing: To do it or not to do it?

In a world filled with automation, elements of humanity are becoming harder to find. With the increasing use of chatbots and automated emails, it’s become more difficult to separate interpersonal communication from robotic messaging scripts. Occasionally, brands, companies and even politicians have the opportunity to present themselves as human through the use of humor in

2022-03-24T20:05:08+00:00November 5, 2021|Tags: , , |

New Balance Loses Balance

Steve Hamilton and Andrew TouhyAfter the tempestuous election, New Balance’s vice president of public affairs, Matthew LeBretton, offered an endorsement to Donald Trump saying, “The Obama administration turned a deaf ear to us and frankly, with President-elect Trump, we feel things are going to move in the right direction.” Though the answer was in response to

2016-11-16T16:29:16+00:00November 16, 2016|Tags: , , , |
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