Every Crisis Pales In Comparison to Las Vegas

By Dennis Culloton In a week like the one America has just experienced, it seems trite to discuss crisis communications like we do here in this space--everything pales by comparison to the tragedy in Las Vegas. We like to preach that in times of crisis, communicating to your customers and the public is a priority. That priority

2017-10-06T13:56:59+00:00October 6, 2017|Tags: , , , , , |

Weatherman Shows How to be Ready for the Eye of the P.R. Storm

By Dennis Culloton, CEO, presidentIt’s just getting started but it has already been a brutal hurricane season. In the wake of Hurricane Harvey walloping South Texas, many unexpected heroes emerged but one Harris County meteorologist stepped into the spotlight with a great lesson for all business, civic and political leaders who find themselves in the

2017-09-11T14:11:55+00:00September 11, 2017|Tags: , , , |

Social Media and Picking Fights in 2016

Katherine Krall, CS InternMark Twain once advised to “never pick a fight with people who buy ink by the barrel.” His recommendation to avoid becoming engrossed in heated conflicts with journalists is based on the limited reach and influence that the general public had in the 19th century. During Twain’s lifetime, reporters purchased barrels of ink

2016-12-08T18:01:21+00:00December 8, 2016|Tags: , , , |

Hello Games…Hello?

Steve Hamilton, Digital Media DirectorNo industry is exempt from the possibility of a bad PR move in the digital age. Consumers are using the internet now more than ever for their interactions and purchases.  In an era where every meal , movie, teacher, and video games is reviewed, you need to be able to stand

2016-12-02T17:30:55+00:00December 2, 2016|Tags: , , |

New Balance Loses Balance

Steve Hamilton and Andrew TouhyAfter the tempestuous election, New Balance’s vice president of public affairs, Matthew LeBretton, offered an endorsement to Donald Trump saying, “The Obama administration turned a deaf ear to us and frankly, with President-elect Trump, we feel things are going to move in the right direction.” Though the answer was in response to

2016-11-16T16:29:16+00:00November 16, 2016|Tags: , , , |

Rogue One: A Tenors Story

Steve Hamilton, Digital Media DirectorNow that the dust has finally settled from The Tenor’s Canadian national anthem gaffe, let’s have a look at what happened, how they handled it, and what we can learn from it.For the uninitiated, here’s a brief recap of what went down. During the Canadian national anthem for the hugely popular

2016-08-08T13:55:54+00:00August 8, 2016|Tags: , , , |

Hashtag Hijacking

Steve Hamilton, Digital Media DirectorHashtags: a volatile, user driven component of Twitter. Companies: brands always looking to further their online reach. A match made in heaven? Not always.First of all, what is a hashtag? Why should I as a marketing go-getter care? A hashtag is simply a label with a topic appended to a tweet

2016-07-01T13:58:41+00:00July 1, 2016|Tags: , , |

Manage Crisis by Avoiding One Altogether

Andrew Touhy, Account ExecutiveThe wildly popular picture and video messaging application, Snapchat, found itself on the defensive for releasing a marketing stunt that superimposed musician Bob Marley’s face on a user on the unofficial recreational marijuana holiday, April 20. The company’s statement in response to public feedback, however, added fuel to the fire instead of

2016-04-25T15:12:23+00:00April 25, 2016|Tags: , , , |
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