What Not to Do When a Crisis Strikes: 5 Common Mistakes When Your Reputation is on the Line
Celebrities. Mega-consumer brands. Fortune 500 companies. And of course, former presidents. No one is immune from a crisis, even your average Joes can fall victim to a crisis by going viral for the wrong reason. As we like to say, it’s not a matter of it but when a crisis will strike. When in crisis,