‘KISS’: The Power of Keeping It Simple, ST*PID
“It’s the economy, Stupid.” I was 15 (ah-hem) when that phrase became the soundbite of the Clinton-Gore ‘96 presidential campaign. Today, the line still resonates. Simplicity rules. Aka the “KISS” Rule. In our post-Clinton, post-MTV, post-long-form world, we now daily battle the ongoing onslaught of information offered up by a 24/7 news media and a