Honest, Transparent, and Composed: What We Can Learn From How Scott Van Pelt Handles Criticism.

Andrew Touhy, Assistant Account ExecutiveSportsCenter host Scott Van Pelt’s recent interview with The Washington Post – following claims that ESPN is sinking - highlights an increasingly important lesson in brand management and reputation management: When countering claims discrediting your company, be honest, transparent and composed. Following a barrage of stories citing ESPN’s decreasing popularity, “layoffs