Andrew Touhy, Assistant Account ExecutiveSportsCenter host Scott Van Pelt’s recent interview with The Washington Post – following claims that ESPN is sinking - highlights an increasingly important lesson in brand management and reputation management: When countering claims discrediting your company, be honest, transparent and composed. Following a barrage of stories citing ESPN’s decreasing popularity, “layoffs
Client: Illinois Casino Gaming Association Source: ESPN Legislation to regulate daily fantasy sports betting in Illinois was pulled from the table Sunday after the bill became tainted in vote-buying allegations on behalf of fantasy sports lobbyists: "Democratic Rep. Rita Mayfield had said she became privy to an email in which a lobbyist working for FanDuel and DraftKings suggested
Client: Chicago CubsSource: ESPNOne month into the 2016 campaign, the star-studded Cubs roster has not failed to impress. Here are ESPN’s April All-Stars:"Players have hot streaks all season. We just recognize them more in April because everybody starts from zero. Here are my April All-Stars -- err, April plus the first two days of May.1B
Client: Chicago CubsSource: ESPNAfter making an NLCS run last October, the Cubs reloaded their roster for 2016. ESPN’s Jesse Rodgers breaks down why everyone will be looking up to the number one ranked North Siders in his MLB preview:“The team's depth will be the difference maker if the Cubs finally win it all this year.
Client: Chicago CubsOutlet: ESPNWith Opening Day now one week away, ESPN’s Jesse Rodgers takes a look at the Cubs’ ‘Fab Five’ as they enter their sophomore campaigns. Though this group of Cubs is young, Rodgers expects them to avoid a sophomore slump due to maturity beyond their years, and a willingness to put the club
Chicago Cubs: ESPN sits down with Anthony Rizzo and Kris Bryant to discuss the Cubs 2015 post-season expectations:"I just think that we are so young, and so naive, we are just out there playing reckless and just having fun with it, so we have that on our side. We don't really feel any pressure at all.
CeCe Marizu, Account Executive If you haven’t started watching college basketball this season you’re missing out. Yeah, I’m talking to you “I don’t like college basketball until March” fans. For the past five weeks the number one team has gone down, Big Ten basketball is AMAZING this year and Notre Dame vs. Louisville reminded us