Jodie Kaplan, Vice President of Media Relations and Branding Public relations is all about relationships. Well maybe not all about relationships, but it certainly plays a major role in the work we do. You need to be able to build relationships with reporters and newsmakers, create a bond with clients quickly and grow your network. But how
It’s the first day of spring! The weather doesn’t seem like it wants to change, but it’s always important to remember that change will come and warmer days are ahead. Enjoy the Culloton Strategies team blog of the month! “There are far, far better things ahead than any we leave behind.” C.S. Lewis Dennis
Jodie Kaplan, Vice President of Media Relations and Branding Pinterest is a great tool to not only promote your client and their products, but to give them a shout out for great press as well. Pinterest is a more dynamic option than simply posting the article on a website. Pinterest works extremely well for tangible