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#MentorshipMonday
Today at Culloton Strategies is #MentorshipMonday! We wanted to take a moment from our very busy schedules to reflect and acknowledge those who have been our mentors, teachers and greatest influences. Without these people, the Culloton Strategies team would not be who we are today. Jodie Shpritz Kaplan, Vice President of Media Relations and
What Melanie Griffith Taught Me About PR
Angela Benander, Vice President of Advocacy and Corporate Responsibility Inspiration is a concept often reserved for the arts or more creative professions like graphic design or fashion. But the problem-solving we do for clients at Culloton Strategies often needs to go beyond the typical tools of our profession – we need more than press releases,
Tips to Avoid “Peter Pan Syndrome”
Julia Schatz, Account Executive This week, PR Daily had an article, “A Letter to my 20-year old careerist self about what really matters.” Yes, we all know hindsight is 20/20 and we all wish there were things we had known before we started this or before we did that. Yet, as people get older they
The Missing Piece of the Puzzle
CeCe Marizu, Account Executive Life is full of lessons; lessons that add pieces to the confusing puzzle of life. As a young professional I constantly feel like I have something new to learn. In the PR world there are lessons that haven’t even made it in the books yet. The field is always evolving and
Can You See the Light?
Nancy Pender, Vice President When reporters, such as myself, leave the news business, it’s not unusual for us to move on to careers in public relations. It’s a natural progression. The skills, street smarts and networks developed as a journalist are the very attributes that make the PR industry a smart, practical and likely choice
Building and Maintaining Relationships
Jodie Kaplan, Vice President of Media Relations and Branding Public relations is all about relationships. Well maybe not all about relationships, but it certainly plays a major role in the work we do. You need to be able to build relationships with reporters and newsmakers, create a bond with clients quickly and grow your network. But how
Spring Cleaning
It’s the first day of spring! The weather doesn’t seem like it wants to change, but it’s always important to remember that change will come and warmer days are ahead. Enjoy the Culloton Strategies team blog of the month! “There are far, far better things ahead than any we leave behind.” C.S. Lewis Dennis
March Madness PR Strategy
CeCe Marizu, Account Executive Can you hear that? That would be the sound of pencils and erasers furiously attempting to fill out the perfect bracket for March Madness. Some of you may never fill out a bracket (I suggest this is the year you start), maybe you’re the person who just fills out the bracket
The Road to Leadership
Tracey Mendrek, Executive Vice President Friday afternoons are not always the most productive in an organization, but often in the world of public relations it seems like Fridays are a firestorm of activity. Maybe it’s a client crisis or our own personal crisis because a deadline has come and gone, but usually it’s full speed
21 – 0H MY GOD – 3
Julia Schatz, Account Executive After last nights come-from-behind victory over the Colorado Avalanche, the Chicago Blackhawks have their 11th straight win, bringing their record to 21-0-3. The Blackhawks, one of the oldest franchises in the league, are almost halfway through the shortened 48-games-in-99-days NHL season without a regulation loss. They have not won every game
How PR Stole the Oscars
Steve Flaherty, Intern Ben Affleck can thank public relations for winning the Academy Awards’ biggest prize on Sunday night. Although Affleck’s film, “Argo,” took home the Oscar for best picture, the film’s journey began with bad news. Affleck did not receive a nomination for best director when the nominations were announced on Jan. 10. The
And You Thought Your Client Was in Deep Doo-Doo
Ashleigh Johnston, Account Executive Finally! After weeks of my colleagues expounding their thoughts and reactions to various sports PR incidents, it’s my time to shine. Let’s chat about Carnival’s Triumph cruise ship, shall we? Let me start by giving you some background information about me. My Disney knowledge is legendary but lurking underneath the pixie
Happy Valentine's Day!
In honor of Valentine's Day we decided to express our love here at Culloton Strategies. Enjoy our team love blog! Dennis Culloton, President & CEO The Rush- Some days it may be harder than others to remember why I love PR but ultimately, it comes down to the adrenaline and energy the news provides. The stories
February Madness Work Flow
CeCe Marizu, Account Executive If you haven’t started watching college basketball this season you’re missing out. Yeah, I’m talking to you “I don’t like college basketball until March” fans. For the past five weeks the number one team has gone down, Big Ten basketball is AMAZING this year and Notre Dame vs. Louisville reminded us
The Real Winners & Losers of Super Bowl XLVII
Julia Schatz, Consultant The Baltimore Ravens beat the San Francisco 49ers last night to become Super Bowl XLVII Champs. The real winner, besides Beyoncé, was Twitter. Twitter set a new record with over 24.1 million tweets during last night’s game. By the start of the second half, the volume of tweets surpassed last year’s 13.7
Congratulations Culloton Strategies on Three Amazing Years!
Special congratulations to Dennis Culloton and happy birthday Fabiola and Angela! “Champions aren't made in the gyms. Champions are made from something they have deep inside them - a desire, a dream, a vision.” Muhammad Ali
Super Bowl Caliber PR Strategy
CeCe Marizu, Account Executive Aww, can you smell the warm beignets and powdered sugar? Can you hear the jazz music playing in the streets? Are you planning your Super Bowl menu with the essential chicken wings, pizza and beer? Have you been glued to Sports Center and Mike & Mike in the Morning for Super
Teamwork Makes the Dream Work
What would any company be without a great team? “Good-to-great management teams consist of people who debate vigorously in search of the best answer, yet who unify behind decisions, regardless of parochial interests.” -Jim Collins Jodie (Shpritz) Kaplan, Vice President of Media Relations and Branding Having worked in a newsroom for eights years, I
A Picture Perfect Ending
Steve Flaherty, Intern Jan. 1, 2013 is a date that will go down as one of the most memorable days in Northwestern University’s illustrious history. It marks the date that Northwestern’s football team became bowl champions for the first time since 1949. That’s 64 long years without a bowl victory for all you math scholars.
Inaugural Choices
Tracey Mendrek, Senior Consultant Washington Post writer Lonnae O’Neal Parker wrote an interesting piece on First Lady Michelle Obama this weekend regarding the choices she makes as a mother, first lady and an African-American. Should she do more, should she do less, should she take on more substantive issues than childhood obesity? Are her platforms
The Lost Art of Conversation
Manuel Ozaeta, Consultant The water cooler serves a dual purpose. First it is utilitarian- where you can replenish your container, whether it is cup, glass or bottle with the filtered goodness of Mother Nature. More than that, it serves as a common venue where people can gather and have small, intimate conversations on trivial news
OVERNIGHT SENSATION
Julia Schatz, Consultant Prior to the BCS National Championship game on Monday night, Katherine Webb was known best as Miss Alabama 2012 or as the girlfriend of A.J. McCarron, University of Alabama’s quarterback. Thanks to two college football announcers she quickly became the star of the game. Thanks to Twitter she became an overnight celebrity.
Dealing with Social Media Mishaps
Ashleigh Johnston, Consultant Even professionals make mistakes. In fact, it probably seems as though professionals make more than the average person because their mistakes are more public. In social media, the reaction is instantaneous. Before you can even notice the mistake or start correcting it, followers will start calling you out. There are a variety
Waffles Anyone?
CeCe Marizu, Account Executive “At least you can make waffles.” That was the text from my mom when I told her for the third time Southwest Airlines had lost my baggage from Salt Lake City to Chicago. Of all the things I chose to carry on with me I chose a waffle maker… Yes, a
Reframing Messages for a "Plurality Nation"
Dennis Culloton, President & CEO All communications professionals should take note of the latest census data. America is developing into a "plurality nation" comprised of a multiplicity of racial groups. By the end of the decade, according the New York Times, no single racial or ethnic group will constitute a majority in children 18 and
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