Blog
“It is Never Too Late to be What You Might Have Been.”
By Tracey Mendrek, Senior Consultant The June issue of Vogue magazine is not exactly the place you would expect to find a public relations success story, but in Amanda Foreman’s article Crown Heights the details of Queen Elizabeth’s spiral down after Diana’s death and her reinvention as the wildly popular monarch of today is told
What Does Your Winning Team Look Like?
By Tracey Mendrek, Senior Consultant When approaching a new client engagement it is important to look at all the players around the table and determine what the winning strategy will be. You talk and you think and you create messages around the crisis, but do you ever look at who your team members are? One
The Dream Act
By Dennis Culloton President Obama’s recent executive order to suspend deportations of the children of undocumented aliens was a brilliant tactically, smart politically and it was the right thing to do (More on that later). First, on the tactics and politics - This is an example of how an executive office holders, especially in politics,
The Little Things
By Erin Minne, Intern Attention to detail. It’s one thing people can measure with the number of hours of sleep they get at night. Unfortunately, lack of rest is not an excuse for missing things, especially since paying close attention to detail can ultimately decide the quality of a finished product. From internship applications to
Tell Me What You’re Really Thinking
By CeCe Marizu, Intern “Oh PR?? I really HATE PR!” Not exactly what a girl wants to hear after she tells someone about her new venture in life. I was a little thrown off, but I asked the man that I had just offered to help in his wheelchair why he hated PR so much.
Forget it Jake.
By Dennis Culloton When trying to explain Illinois politics and media to my clients, I often tell a story about the end of the movie Chinatown. A distraught Jack Nicholson, playing the private eye JJ “Jake” Gittes, is pulled away from a crime scene by a police lieutenant where Jake’s lover has been shot dead
When the Training Kicks In
By Ashleigh Johnston, Intern Most interns like to talk about paying their dues, the menial tasks they are asked to do and the often frustrating grind for little to no pay. But it’s all been said before and we’ve all been through it. I think it’s important for interns to see that light at the
Finding Your Way In An Organization
By Manny Ozaeta, Consultant The long job search is finally over. The pre-interview jitters are gone and your palms, once profusely sweaty are back to their normal, dry, pink state because YOU have been hired. But alas, even though you have sighed some initial relief a new set of fears emerge in the realization that
Prepping Your Client For A TV Interview
By Jodie Shpritz, Vice President of Media Relations and Branding In my blog about backpack reporting, I wrote about the importance of preparing your client for a live interview and the need for them to be more like a reporter than ever before. What I didn’t touch on was how to do that. While I’m
Our Clients Keep Us Awake At Night
By Jeanne Atkinson, Senior Consultant This happens all too frequently (at least to me): The end of a typically crazy day finally comes, and the only thing you’re looking forward to is going to sleep, sweet, sweet sleep. You’ve locked the doors, turned down the thermostat, checked on the kids (if you have any),
Effective Community Engagement, Part 2
By DeRondal Bevly, Community Outreach Executive Last week, I wrote a post about the initial steps in beginning the community engagement process. In this post, I present two essential steps in finalizing the process, evaluating the engagement and creating an ongoing process. I see many organizations fail in their community engagement by forgoing these critical
Is the PR Stunt Dead?
By Jodie Shpritz, VP of Media Relations and Branding I’m beginning to wonder if a good PR stunt, like putting a large macaroni noodle outside of Wrigley Field, is going to always have a place in the world of public relations. Like many, I like a good PR stunt as much as the next. But
Effective Community Engagement, Part 1
By DeRondal Bevly, Community Outreach Executive @dbevly For past eight years, I have spent many hours assisting Chicago area nonprofits and community organizations. Each experience allows me to gain a first hand knowledge of not only how these groups help improve society, but also how they function internally. Whether it’s pediatric cancer, youth music education
If Chuck Can Do It, Your Candidate Should Too
As far as epic Twitter battles go, the recent Hilary Rosen/Ann Romney throw down reminds us of the power, perils and instantaneous response capability afforded by this social media platform. The response from the left, right, punditry and media helped take this moment and elevate the exchange of tweets and helped define this moment as
When TV Stations Turn To Backpacks
By: Jodie Shpritz, Vice President of Media Relations and Branding When I was a television reporter, I saw the way the industry was changing and decided I wanted to go to the other side, aka “The Dark Side”. Not because I wanted to be behind the scenes, but because I realized I could use my
2012 DuPage March for Babies
Dear Family and Friends, As many of you may already know, we are involved in March of Dimes March for Babies. Every day, thousands of babies are born too soon, too small and often very sick. We will be walking in the March for Babies and need your help. The mission of March of Dimes
Lessons Learned from a Philanthropy Pro
By Tracey Mendrek, Senior Consultant @TraceyMendrek The Chicago Tribune, in their ongoing profile of local executives, dedicated a large portion of their Business section today to Ann Lurie, the acclaimed Chicago philanthropist. One cannot argue that title as it relates to Ms. Lurie and the Ann & Robert H. Lurie Foundation, which has given over
Chicago Cubs Introduce Lineup of New and Expanded Corporate Partnerships at Wrigley Field
Link: Chicago Cubs Introduce Lineup of New and Expanded Corporate Partnerships at Wrigley Field CHICAGO – The Chicago Cubs have introduced a lineup of new and expanded corporate partnerships at Wrigley Field for the 2012 season, including two new seating areas of the ballpark, signage and new food offerings.
Today, Rivers Casino invites you to “Bring on the Books” In Celebration of International Children’s Book Day!
Today, Rivers Casino takes literacy on and invites casino guests to support its efforts. Guests are asked to bring books, new and used, for all ages and any reading level to Rivers Casino and drop them off at the Rush Rewards desk from 10:00 a.m. – 7:30 p.m. Rivers guests who bring in at least
When should brands tweet for the greatest reach?
Link: When should brands tweet for the greatest reach?
Are You Part of the 21 Percent? Social Media and Business Strategy
By Kirsten Kamerman, New Media Director While doing my usual afternoon scan of news, I came across an article written by PR Daily about the huge lack of social media in business strategies. Coming from a business who has strategy in its name, I was amazed that only 21 percent of organizations measure social
This Saturday from 9:00 – 10:00 am CS's New Media Director, Kirsten Kamerman, will be giving a presentation on PR in Today’s Media Landscape at the U of I Digital Bootcamp
Link: This Saturday from 9:00 – 10:00 am CS's New Media Director, Kirsten Kamerman, will be giving a presentation on PR in Today’s Media Landscape at the U of I Digital Bootcamp
Rivers Casino invites you to “Bring on the Books” In Celebration of International Children’s Book Day
Link: Rivers Casino invites you to “Bring on the Books” In Celebration of International Children’s Book Day
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