Hashtag Hijacking

Steve Hamilton, Digital Media DirectorHashtags: a volatile, user driven component of Twitter. Companies: brands always looking to further their online reach. A match made in heaven? Not always.First of all, what is a hashtag? Why should I as a marketing go-getter care? A hashtag is simply a label with a topic appended to a tweet

2016-07-01T13:58:41+00:00July 1, 2016|Tags: , , |

Stand Tall in the Face of Adversity

Andrew Touhy, Account Executive If you didn’t happen to catch Cam Newton’s post-game presser, you probably heard about it. And if you’re the type that strayed away from the media frenzy surrounding the Super Bowl, here is a quick summary.After the Panthers’ loss to Denver in last Sunday’s Super Bowl showdown, a sullen and frustrated Cam

Gone Girl Is A Lesson In Crisis Communications

By Julia Schatz, Account Supervisor When I read Gone Girl nearly two years ago, I had just begun working in crisis PR and didn’t think much beyond the initial “that’s messed up” reaction most people seem to have. However, I recently saw the movie in theaters and between having read the book and bringing my

Reputation on Display

Julia Schatz, Account Executive Earlier this week, a story broke about 11-year-old Lexi Haas being denied entrance to the Ships of the Sea Museum in Savannah, Ga. because her wheelchair would “get the carpets dirty.” To summarize the ridiculous and, in my opinion, appalling event, a staff member of the museum would not allow the

2013-07-12T19:53:54+00:00July 12, 2013|Tags: , |
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