Andrew Touhy, Senior Account Executive The debut of Pokémon Go was nothing short of…wild. Nintendo’s first mobile-gaming hit recorded more downloads in a week than Tinder has had in its four years of existence, and saw it’s stock shares raise a ridiculous 55%, the fastest bounce in a decade for the company. There is no doubt about it – this
By Hannah Magnuson and Dennis CullotonShouldn’t an economic downturn and widespread turmoil sound suspiciously familiar to the Brits? The “remainers” who wanted the United Kingdom to remain in the European Union, led by Prime Minister David Cameron, had warned of this throughout the campaign leading up to the June 23 “Brexit” referendum.Cameron bowed to pressure
Dennis Culloton, President and CEONothing can replace a lifetime of experience and character when it comes to a moment of truth in a crisis situation. Dallas Police Chief David O. Brown and Dallas Mayor Mike Rawlings rose to the occasion last night and this morning in addressing the media and the public after the cowardly
Steve Hamilton, Digital Media DirectorHashtags: a volatile, user driven component of Twitter. Companies: brands always looking to further their online reach. A match made in heaven? Not always.First of all, what is a hashtag? Why should I as a marketing go-getter care? A hashtag is simply a label with a topic appended to a tweet
Steve Hamilton, Digital Media DirectorThe Internet is a pretty crazy place. Filled to the brim with potential customers, stories, and publicity. All you have to do is go out and grab it! So, you’re the public relations team for a company or brand, and you’re tasked with creating some online buzz that appeals to Internet
Andrew Touhy, Assistant Account Executive.Allegations of cheating by an athlete can quickly and drastically change public perception, marketability and sponsorship revenue. Aside from personal integrity and reputation, for a high performing athlete, tens, if not hundreds, of millions of dollars hang in the balance. Reputations built over a career have been tarnished under the intense
Andrew Touhy, Account ExecutiveThe wildly popular picture and video messaging application, Snapchat, found itself on the defensive for releasing a marketing stunt that superimposed musician Bob Marley’s face on a user on the unofficial recreational marijuana holiday, April 20. The company’s statement in response to public feedback, however, added fuel to the fire instead of
By Dennis Culloton, President and CEO I own up to being a die-hard Cubs fan--and for Cubs fans, die-hard is the right posture. I watched the '69 Cubs collapse while sitting on my father's lap. As it happens, children have been watching the Cubs collapse for 107 years and seeing their father's first yell at
Steve Hamilton, Digital Media DirectorThe Internet is a fascinating place, ripe with possibility, opportunity and anonymity. Businesses of every size and scope have harnessed the power of the web, social media and increased connectivity to grow brand loyalty exponentially. On the other hand, these tools, if implemented poorly, can leave you with egg that is
Patrick Skarr, Vice President It has been nearly six months since the U.S. Environmental Protection Agency revealed that Volkswagen had a major problem with the design and functionality of the emissions control on up to 11 million automobiles. Instead of being one of the cleanest diesel vehicles on the road, the cars were emitting up to