Steve Hamilton, Digital Media DirectorThe Internet is a pretty crazy place. Filled to the brim with potential customers, stories, and publicity. All you have to do is go out and grab it! So, you’re the public relations team for a company or brand, and you’re tasked with creating some online buzz that appeals to Internet
Andrew Touhy, Assistant Account Executive.Allegations of cheating by an athlete can quickly and drastically change public perception, marketability and sponsorship revenue. Aside from personal integrity and reputation, for a high performing athlete, tens, if not hundreds, of millions of dollars hang in the balance. Reputations built over a career have been tarnished under the intense
Andrew Touhy, Account ExecutiveThe wildly popular picture and video messaging application, Snapchat, found itself on the defensive for releasing a marketing stunt that superimposed musician Bob Marley’s face on a user on the unofficial recreational marijuana holiday, April 20. The company’s statement in response to public feedback, however, added fuel to the fire instead of
By Dennis Culloton, President and CEO I own up to being a die-hard Cubs fan--and for Cubs fans, die-hard is the right posture. I watched the '69 Cubs collapse while sitting on my father's lap. As it happens, children have been watching the Cubs collapse for 107 years and seeing their father's first yell at
Steve Hamilton, Digital Media DirectorThe Internet is a fascinating place, ripe with possibility, opportunity and anonymity. Businesses of every size and scope have harnessed the power of the web, social media and increased connectivity to grow brand loyalty exponentially. On the other hand, these tools, if implemented poorly, can leave you with egg that is
Patrick Skarr, Vice President It has been nearly six months since the U.S. Environmental Protection Agency revealed that Volkswagen had a major problem with the design and functionality of the emissions control on up to 11 million automobiles. Instead of being one of the cleanest diesel vehicles on the road, the cars were emitting up to
Andrew Touhy, Account Executive If you didn’t happen to catch Cam Newton’s post-game presser, you probably heard about it. And if you’re the type that strayed away from the media frenzy surrounding the Super Bowl, here is a quick summary.After the Panthers’ loss to Denver in last Sunday’s Super Bowl showdown, a sullen and frustrated Cam
Our firm is often brought in to serve as counselors during a crisis, or to help clients prepare for controversial decisions that will be covered, debated and questioned by the community, business competitors and the media. While each project is unique, there are common truths to any crisis management project.No matter your planning or how
Dennis Culloton, President and CEOAt the risk of sound like my father, I told you so!I’ve bemoaned in this space before about the decline of newspapers and the media in general. While the media has certainly been a thorn in the side of various clients over the years, the value of journalism at it’s best
Steve Hamilton, Digital Media Director Donald Trump’s presidential candidacy mystifies me. His brash, often outrageous statements regularly make headline news, late night comedy sketches and keeps him almost constantly trending on Facebook. Even in Canada people are more interested in what the Donald has been up to than our own politicians and lawmakers. However, the