CeCe Marizu, Account Executive  This is the point in a season where the hard work, determination, and sacrifice pay off.  It’s where the weak crumble and the strong prevail.  This is the point in a race where the opponent looks the competition in the eyes and executes the final strategy!  This is what sports… I

Tracey Mendrek, Senior Consultant Recently I attended a gathering of successful people celebrating a common cause.  As these sorts of events go it was enlightening and informative.  There were the usual takeaways – She said what?  He must be hitting the gym these days.  I’m glad I’m not (fill in the blank).  But a very

Jodie (Shpritz) Kaplan, Vice President of Media Relations and Branding Yes, it is true.  I am the friendly office candy fiend keeping my colleagues bellies full and robust.  I have to admit, a lot of it does wind up being eaten by me.  However, I keep this candy dish full to keep my friends and

Ashleigh Johnston, Consultant As much as we focus on how to prepare a message for the public or focus on how to communicate outside of our business, it is just as important to take great care with communication within your organization. Too often inter-office communication suffers because we are so outwardly focused on pleasing the

CeCe Marizu, Account Executive  Growing up in Reno, Nev. you learn to be creative.  You learn that a 21 and over town is meant for opportunities that kids in the suburbs or small towns never get to experience.   You learn what gambling can do to people by seeing some win big and others lose it

Julia Schatz, Consultant  I consider myself incredibly lucky to have grown up with the technology that is available at my fingertips. Literally. Smartphones, tablets, laptops etc. are seemingly extensions of most people today, especially my cohort of recent college graduates and those beginning their careers. Growing up with this technology leaves us with both a

CeCe Marizu, Account Executive  After spending a week with my mom in Chicago I realized how important moms really are.  Don’t get me wrong, of course I have valued my mom my whole life (the woman gave birth to me for goodness sake), but having her in the new city I call home was a

Ashleigh Johnston, Consultant Staying organized. It’s a passion of mine from my work, to my email folders to my color-coded closet.  If you are missing important deadlines, shuffling through stacks of papers to locate that proposal or draft or lost in a sea of Outlook email, I suggest you take the time to get yourself

Dennis Culloton, Founder, CEO, and President  The political conventions are in the rear view mirror and the presidential candidates are honing the messages they believe resonate with voters.  Developing the right messages started before the Iowa Caucuses so many months ago.  Now the candidates are focusing on a handful of swing states and trying to

Jodie Kaplan, Vice President of Media Relations and Branding Writing a blog is not necessarily an easy thing.  We tell our clients to have blogs, but then I find that I struggle with writing about topics that are relevant and of interest.  Hence my choice for a blog topic. Creative – right?  I simply thought