Steve Hamilton and Andrew TouhyIn what was the airline video shown around the world that generated a grave PR disaster for United Airlines, their response to the crisis only made it worse. Even as this story continues to unfold, PR and crisis management professionals can refer to this case as a blueprint of what not
Steve Hamilton – Digital Media DirectorAndrew Touhy – Senior Account Executive Within seconds of this being posted to the McDonald’s corporate Twitter account, it was retweeted over 1,000 times and spread across the internet. Knowing that the tweet would be short lived, many Twitter users made sure to archive it.McDonald’s has since released a statement reading
Andrew Touhy, Account ExecutiveCrisis is often self-inflicted. There are countless examples of companies bringing a media storm upon themselves, and a recent casting call issued by Cadillac was no different.Per an image posted by Reuters news service, the luxury car company issued a casting call notice that said their filming agency was looking for “any and
Katherine Krall, CS InternMark Twain once advised to “never pick a fight with people who buy ink by the barrel.” His recommendation to avoid becoming engrossed in heated conflicts with journalists is based on the limited reach and influence that the general public had in the 19th century. During Twain’s lifetime, reporters purchased barrels of ink
Steve Hamilton, Digital Media DirectorNo industry is exempt from the possibility of a bad PR move in the digital age. Consumers are using the internet now more than ever for their interactions and purchases. In an era where every meal , movie, teacher, and video games is reviewed, you need to be able to stand
Steve Hamilton and Andrew TouhyAfter the tempestuous election, New Balance’s vice president of public affairs, Matthew LeBretton, offered an endorsement to Donald Trump saying, “The Obama administration turned a deaf ear to us and frankly, with President-elect Trump, we feel things are going to move in the right direction.” Though the answer was in response to
Andrew Touhy, Assistant Account ExecutiveWhen certain situations arise, a crisis is inevitable. The New York Times reported Oct. 25 that Canadian authorities alleged Elizabeth Tracey Mae Wettlaufer killed eight elderly patients from 2007-2014. A horrific and shocking story indeed, but one that offers lessons to crisis professionals.In a case like this in which revealing certain
Dennis CullotonAfter Donald Trump's twitter rants and video leaks and Samsung's exploding phones, people tell me, "Hey (that company in trouble) needs you for crisis communications," or they ask "How would you like to be Trump's PR guy?" (no thanks).It makes for fun talk at the tailgate or cocktail party. But to make a real
Steve Hamilton, Digital Media DirectorThe Samsung NOTE 7 has finally been pulled from shelves. Dozens of reports from Note 7 owners claiming that the phones are catching fire have become too much to bear for Samsung. Even after an initial recall of the device, the replacements seem to be having the same problem. They have
Andrew Touhy, Assistant Account ExecutiveThe NFL announced a new policy effective October 12 that will ban teams from streaming and sharing all video-based social media during the games. Additionally, teams cannot shoot video and post it to their own accounts, or make highlight GIFs. In talks with teams, ESPN reports that “league executives want to