Julia Schatz, Senior Account Executive Lululemon has faced their fair share of PR obstacles this year (think see-through yoga pants) so one might expect me to write about their crisis management. However, in the spirit on the holidays, I chose to focus on a recent campaign Lululemon’s PR team has done very well. Despite my
Dennis Culloton, President and CEO How would you motivate the dishwasher? It makes no sense out of context, but this is an important question to ask a candidate for any leadership position. Bill Keena, a client of ours, was once tasked with interviewing several MBA students for a management job at a hotel. In addition
Angela Benander, Vice President of Advocacy and Corporate Responsibility Here’s a conversation I’ve had more than once lately: New Acquaintance: “So, what do you do?” AB: “I work at a boutique public relations firm. I specialize in crisis management and communications. I started my career in Washington.” NA: “Oh, like Olivia Pope??” AB: “Who?” NA:
Tracey Mendrek, Executive Vice President JPMorgan Chase & Co., in an effort to connect with a younger demographic, learned the hard way yesterday that a good idea in theory doesn’t always mean you should execute it. No doubt there were extensive meetings to discuss ways to engage young people with their business executives. Maybe the
Manny Ozaeta, Account Supervisor July was National Ice Cream Month, a fact I only learned at the end of the month. I’m sure there were some great special events, discounts and celebrations that I missed out on (sigh). President Ronald Reagan, adding that this deliciously cold treat was nutritious and fun, officially recognized this quasi-holiday
Dennis Culloton, President and CEO I recently stated in a Sun Times article that I love all my clients but sometimes they listen to all my advice, sometimes they listen to some of my advice, and sometimes they listen to none of my advice. This statement has been true since my days in law school and I’ve
Tracey Mendrek, Executive Vice President A colleague recently recommended the book "Thank You for Smoking" by Christopher Buckley with a glowing review, calling it the funniest, best and maybe ONLY book about our business. Being an avid reader who tallies the pages I’ve read in an Excel document, I jumped right in. It was a