The Power of Speech

Julia Schatz, Senior Account Executive “Speech is power: speech is to persuade, to convert, to compel. It is to bring another out of his bad sense into your good sense.” – Ralph Waldo Emerson An important aspect of PR, which is not always listed in the job description, is speech writing. Great speeches can stand

2013-08-19T20:36:46+00:00August 19, 2013|Tags: , , , , |

A Lesson in Contrast

Ashleigh Johnston, Account Executive I wrote earlier this year on Carnival’s infamous “poop ship” scandal, and how competing cruise lines should try to quell a potential backlash on the industry. Initially, it appeared that cruise lines continued with the status quo and seemed to be no more or less transparent than normal. However, a recent

2013-06-10T19:39:48+00:00June 10, 2013|Tags: , , , , |

A Summer of Experience and Opportunity

Patrick O'Connell, Intern I recently decided to make the switch from education to public relations – a switch involving professions that sit at opposite sides of the spectrum, I know. But when it came down to it, I realized that history and working with kids was a hobby that I enjoyed, not something that I

2013-05-17T14:30:08+00:00May 17, 2013|Tags: , , , |

It's a Tricky Business Staying Magical

Ashleigh Johnston, Account Executive The New York Post first reported there is a company in Florida that caters to New York’s wealthy elite (or insanely desperate) by offering the opportunity to ‘rent’ a physically disabled person, to gain advantage while touring Walt Disney World. The company Dream Tours Florida offers this service at $130 an

2013-05-16T10:00:48+00:00May 16, 2013|Tags: , , , , |

PR 101: Know Your Audience

Manny Ozaeta, Account Supervisor This past Tuesday’s special election in South Carolina’s 1st Congressional District proved to be a non-event. The contest was held to replace former Rep. Tim Scott, who had accepted an appointment to the Senate after Jim DeMint’s early departure to lead the ultra conservative think-tank, the Heritage Foundation. It was especially

2013-05-10T19:48:21+00:00May 10, 2013|Tags: , |

Writing the Way to Good Leadership

Dennis Culloton, President & CEO Words, words, words. Our jobs revolve around words: reading, finding the hidden message, and creating and revising them. We can also learn a lot from the lessons we’ve been taught as writers to help us operate as leaders. It’s about giving another person credit that they are able to fill

2013-04-24T19:40:48+00:00April 24, 2013|Tags: , , , |

What Melanie Griffith Taught Me About PR

Angela Benander, Vice President of Advocacy and Corporate Responsibility Inspiration is a concept often reserved for the arts or more creative professions like graphic design or fashion. But the problem-solving we do for clients at Culloton Strategies often needs to go beyond the typical tools of our profession – we need more than press releases,

2013-04-17T18:10:22+00:00April 17, 2013|Tags: , , , |

Tips to Avoid “Peter Pan Syndrome”

Julia Schatz, Account Executive This week, PR Daily had an article, “A Letter to my 20-year old careerist self about what really matters.”  Yes, we all know hindsight is 20/20 and we all wish there were things we had known before we started this or before we did that. Yet, as people get older they

2013-04-05T20:17:44+00:00April 5, 2013|Tags: , |

Can You See the Light?

Nancy Pender, Vice President When reporters, such as myself, leave the news business, it’s not unusual for us to move on to careers in public relations. It’s a natural progression. The skills, street smarts and networks developed as a journalist are the very attributes that make the PR industry a smart, practical and likely choice

2013-03-29T15:43:56+00:00March 29, 2013|Tags: , , , |
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