Tracey Mendrek, Executive Vice President JPMorgan Chase & Co., in an effort to connect with a younger demographic, learned the hard way yesterday that a good idea in theory doesn’t always mean you should execute it. No doubt there were extensive meetings to discuss ways to engage young people with their business executives. Maybe the
Conor Culloton, Assistant Account Executive Brevity is key. It is said that Hemingway once wrote a six-word short story. I wonder how he would feel of the latest trends in media consumption. When he was alive all he had to work with was a typewriter and his work was sent through a publisher or an editor,
Julia Schatz, Consultant The Baltimore Ravens beat the San Francisco 49ers last night to become Super Bowl XLVII Champs. The real winner, besides Beyoncé, was Twitter. Twitter set a new record with over 24.1 million tweets during last night’s game. By the start of the second half, the volume of tweets surpassed last year’s 13.7
What would any company be without a great team? “Good-to-great management teams consist of people who debate vigorously in search of the best answer, yet who unify behind decisions, regardless of parochial interests.” -Jim Collins Jodie (Shpritz) Kaplan, Vice President of Media Relations and Branding Having worked in a newsroom for eights years, I
Manuel Ozaeta, Consultant The water cooler serves a dual purpose. First it is utilitarian- where you can replenish your container, whether it is cup, glass or bottle with the filtered goodness of Mother Nature. More than that, it serves as a common venue where people can gather and have small, intimate conversations on trivial news
Ashleigh Johnston, Consultant Even professionals make mistakes. In fact, it probably seems as though professionals make more than the average person because their mistakes are more public. In social media, the reaction is instantaneous. Before you can even notice the mistake or start correcting it, followers will start calling you out. There are a variety
Tracey Mendrek, Senior Consultant Last week I learned that Dick Costolo, CEO at Twitter, and I have something in common. We are both currently reading “The Paris Wife” by Paula McLain. I know this because at the end of the day, instead of reading my book I perused Twitter. I recently heard Mr. Costolo speak
Julia Schatz, Consultant As 2012 begins to wind down, we begin to look back at the best of this and worst of that for the year. One article that really stood out to me was Mashable’s 11 Biggest Social Media Disasters of 2012. In today’s digital age of media it is just as likely that
Jodie Kaplan, Vice President of Media Relations and Branding Pinterest is a great tool to not only promote your client and their products, but to give them a shout out for great press as well. Pinterest is a more dynamic option than simply posting the article on a website. Pinterest works extremely well for tangible