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Dealing with Social Media Mishaps

Ashleigh Johnston, Consultant Even professionals make mistakes. In fact, it probably seems as though professionals make more than the average person because their mistakes are more public.  In social media, the reaction is instantaneous. Before you can even notice the mistake or start correcting it, followers will start calling you out. There are a variety

January 7, 2013|

Waffles Anyone?

CeCe Marizu, Account Executive “At least you can make waffles.”  That was the text from my mom when I told her for the third time Southwest Airlines had lost my baggage from Salt Lake City to Chicago. Of all the things I chose to carry on with me I chose a waffle maker… Yes, a

January 4, 2013|

Reframing Messages for a "Plurality Nation"

Dennis Culloton, President & CEO All communications professionals should take note of the latest census data.   America is developing into a "plurality nation" comprised of a multiplicity of racial groups.  By the end of the decade, according the New York Times, no single racial or ethnic group will constitute a majority in children 18 and

January 2, 2013|

Holiday Blog Special

Jodie (Shpritz) Kaplan, Vice President of Media Relations and Branding Even though I'm Jewish we still celebrated Christmas.  I mean what's better than eating candy Christmas morning, getting a Caboodle, a CareBares game and Love Buds (whatever those were).  I personally loved my red and white flannel nightgown that I chose special for the occasion.

December 24, 2012|

MAYAN CALENDAR MAYHEM

Jodie (Shpritz) Kaplan, Vice President of Media Relations and Branding My world is ending All good things must come to an end You should have eaten that piece of cake because now you can’t Apocalypse why are you happening now?   I still have so many great PR plans to execute Nobody will be left, prepare

December 20, 2012|

MVPR

Julia Schatz, Consultant Last week I picked up a Redeye newspaper with Derrick Rose on the cover. The headline read, “REDEYE POP PERSON OF THE YEAR: D-ROSE, Off the Court and On, He’s Chicago’s Favorite Son.” Later that same morning, Crain’s Chicago Business led me to an article in ChicagoSide dissecting Jay Cutler’s very negative

December 18, 2012|

Reading Books vs. Reading Tweets

Tracey Mendrek, Senior Consultant Last week I learned that Dick Costolo, CEO at Twitter, and I have something in common.  We are both currently reading “The Paris Wife” by Paula McLain.  I know this because at the end of the day, instead of reading my book I perused Twitter.  I recently heard Mr. Costolo speak

December 13, 2012|

Helping Hands

CeCe Marizu, Account Executive “What do you want from Santa this year?” I said with a big smile on my face to a little boy when I was in high school.  He looked at me and simply mumbled under his breath, “Santa doesn’t come to my house.” You never forget moments like those.  They make

December 7, 2012|

A Couple Billion Here, A Couple Billion There and What Do We Get? Gridlock.

Patrick Skarr, Account Supervisor Republicans – even that rarer breed, Illinois Republicans, woke up on Nov. 6 with a small sense of optimism. The polls and the underlying statistical assumptions offered a beguiling sense of optimism and hope that there was a viable – albeit convoluted path to victory. Then collectively somewhere between 7:30 and

December 5, 2012|

Speak Up and Speak Often

Ashleigh Johnston, Consultant For all my fellow young professionals out there, this one is for you. I’ve been reflecting on my job performance over the past year and I began to recognize a common theme. There were times when something would come across my desk that I proofed and sent back but really didn’t change

November 30, 2012|

In a Time of Peace, Prepare for War

Julia Schatz, Consultant As 2012 begins to wind down, we begin to look back at the best of this and worst of that for the year. One article that really stood out to me was Mashable’s 11 Biggest Social Media Disasters of 2012. In today’s digital age of media it is just as likely that

November 28, 2012|

Pinning Products With a Purpose

Jodie Kaplan, Vice President of Media Relations and Branding Pinterest is a great tool to not only promote your client and their products, but to give them a shout out for great press as well. Pinterest is a more dynamic option than simply posting the article on a website. Pinterest works extremely well for tangible

November 26, 2012|

Happy Thanksgiving!

Happy Thanksgiving from the Culloton Strategies team! Dennis Culloton, President & CEO While jumping from crisis to crisis, it is easy to forget I have a lot to be thankful for. I have a great family at home and here at Culloton Strategies.  It is a great team.  I am even more thankful for our

November 21, 2012|

Alvarez Joins Culloton Strategies

Chicago Tribune Melissa Harris' Chicago Confidential November 18, 2012 Alvarez joins Culloton Public relations firm Culloton Strategies has hired Michael Alvarez, a commissioner of the Metropolitan Water Reclamation District of Greater Chicago, as senior vice president for public affairs. As the Sun-Times reported in January, Alvarez, 32, has worked for Barack Obama, Rod Blagojevich and Richard M. Daley — while he

November 21, 2012|

All That Remains are the Yard Signs

Tracey Mendrek, Senior Consultant After a long, expensive and exhausting campaign, the 2012 election is finally behind us.  No matter what your political leaning is, everyone is ready to move on.  But alas that is impossible, because yard signs still litter the landscape.  Many are beginning to look a little tattered around the edges or

November 12, 2012|

What Business Leaders Can Learn From the Election

Dennis Culloton, President and CEO  Billions of dollars were spent on this fall’s presidential election and what do we have to show for it? Well, it depends on whose campaign you backed. But what we have is an important lesson for business leaders and others trying to get their message out. Over more than 18 months

November 9, 2012|

Once in a Lifetime

CeCe Marizu, Account Executive  There are moments in life that are simply unforgettable. Nov. 6, 2012 was one of those nights.  As the red, white, and blue confetti poured down, I stretched out my arms with my hands wide open and closed my eyes.  I couldn’t believe that I was part of history, along with

November 7, 2012|

Social Media Mayhem: When Facebook becomes a trusted news source

Ashleigh Johnston, Consultant  My blog will be bit more somber than my usual entries. Over the weekend, a young woman was driving late at night, wrecked her car and died. Unfortunately, this tragedy is all too common but in reading the news coverage something jumped out at me. As details are being withheld, pending an

November 5, 2012|

Spooktacular Blog Day!

In honor of Halloween here at CS we thought a Halloween themed blog was only fitting. Enjoy the spooktacular reading! Patrick Skarr, Account Supervisor We had the option of going to elementary school in costume as a person of interest from history. I chose President Kennedy since I attended CCD classes at a school named

October 31, 2012|

Dissecting Decision 2012

Patrick Skarr, Account Supervisor With early voting underway and the final tally less than two weeks out, we are close to getting this maddening electoral cycle behind us. In the weeks and months after the election, there will be an explosion of analysis and critiques. We’ll hear from every expert in the world about how

October 24, 2012|

Political Bowl 2012

CeCe Marizu, Account Executive  This is the point in a season where the hard work, determination, and sacrifice pay off.  It’s where the weak crumble and the strong prevail.  This is the point in a race where the opponent looks the competition in the eyes and executes the final strategy!  This is what sports… I

October 22, 2012|

Review, Refine, Repeat

Tracey Mendrek, Senior Consultant Recently I attended a gathering of successful people celebrating a common cause.  As these sorts of events go it was enlightening and informative.  There were the usual takeaways – She said what?  He must be hitting the gym these days.  I’m glad I’m not (fill in the blank).  But a very

October 19, 2012|

Keep Your Candy Dish Close and Your Colleagues Even Closer

Jodie (Shpritz) Kaplan, Vice President of Media Relations and Branding Yes, it is true.  I am the friendly office candy fiend keeping my colleagues bellies full and robust.  I have to admit, a lot of it does wind up being eaten by me.  However, I keep this candy dish full to keep my friends and

October 15, 2012|

Three Keys to Unlocking Better Teamwork

Ashleigh Johnston, Consultant As much as we focus on how to prepare a message for the public or focus on how to communicate outside of our business, it is just as important to take great care with communication within your organization. Too often inter-office communication suffers because we are so outwardly focused on pleasing the

October 12, 2012|

Headlines + Hashtags

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