Andrew Touhy, Assistant Account ExecutiveAs Hurricane Matthew ripped towards the Florida coast, Disney World closed its doors for only the fourth time in 45 years. Park communications executives delivered clear, concise messages across all platforms that prioritized safety above Disney’s bottom line. Though the staff had to scramble to help cancel travel plans, the decision to
Andrew Touhy Assistant Account Executive and Katie Krall CS InternHe is the baseball player that Red Sox Nation deifies and the one Yankees fans love to hate. But on September 27th, in a letter published in the Players Tribune titled “Thanks for the Memories, New York,” David Ortiz wrote to Yankees fans to show his
Andrew Touhy, Assistant Account ExecutiveSportsCenter host Scott Van Pelt’s recent interview with The Washington Post – following claims that ESPN is sinking - highlights an increasingly important lesson in brand management and reputation management: When countering claims discrediting your company, be honest, transparent and composed. Following a barrage of stories citing ESPN’s decreasing popularity, “layoffs
Here's Josh Donaldson post-game on dust-up with Manager John Gibbons, and his new Tom Ford cologne #bluejays pic.twitter.com/AQcgpKmixi — Faizal Khamisa (@SNFaizalKhamisa) August 17, 2016 The best way to manage a crisis is to avoid one completely. Josh Donaldson just did that. The present day news cycle is rapid. Deprived of a meaty story, the
Steve Hamilton, Digital Media DirectorNow that the dust has finally settled from The Tenor’s Canadian national anthem gaffe, let’s have a look at what happened, how they handled it, and what we can learn from it.For the uninitiated, here’s a brief recap of what went down. During the Canadian national anthem for the hugely popular
Andrew Touhy, Senior Account Executive The debut of Pokémon Go was nothing short of…wild. Nintendo’s first mobile-gaming hit recorded more downloads in a week than Tinder has had in its four years of existence, and saw it’s stock shares raise a ridiculous 55%, the fastest bounce in a decade for the company. There is no doubt about it – this
By Hannah Magnuson and Dennis CullotonShouldn’t an economic downturn and widespread turmoil sound suspiciously familiar to the Brits? The “remainers” who wanted the United Kingdom to remain in the European Union, led by Prime Minister David Cameron, had warned of this throughout the campaign leading up to the June 23 “Brexit” referendum.Cameron bowed to pressure
Dennis Culloton, President and CEONothing can replace a lifetime of experience and character when it comes to a moment of truth in a crisis situation. Dallas Police Chief David O. Brown and Dallas Mayor Mike Rawlings rose to the occasion last night and this morning in addressing the media and the public after the cowardly
Steve Hamilton, Digital Media DirectorHashtags: a volatile, user driven component of Twitter. Companies: brands always looking to further their online reach. A match made in heaven? Not always.First of all, what is a hashtag? Why should I as a marketing go-getter care? A hashtag is simply a label with a topic appended to a tweet
Steve Hamilton, Digital Media DirectorThe Internet is a pretty crazy place. Filled to the brim with potential customers, stories, and publicity. All you have to do is go out and grab it! So, you’re the public relations team for a company or brand, and you’re tasked with creating some online buzz that appeals to Internet