February Madness Work Flow

CeCe Marizu, Account Executive If you haven’t started watching college basketball this season you’re missing out.  Yeah, I’m talking to you “I don’t like college basketball until March” fans.  For the past five weeks the number one team has gone down, Big Ten basketball is AMAZING this year and Notre Dame vs. Louisville reminded us

2013-02-11T19:59:29+00:00February 11, 2013|Tags: , , , , , , , |

The Real Winners & Losers of Super Bowl XLVII

Julia Schatz, Consultant The Baltimore Ravens beat the San Francisco 49ers last night to become Super Bowl XLVII Champs. The real winner, besides Beyoncé, was Twitter. Twitter set a new record with over 24.1 million tweets during last night’s game.  By the start of the second half, the volume of tweets surpassed last year’s 13.7

2013-02-04T19:59:22+00:00February 4, 2013|Tags: , , , , , , , , , |

Teamwork Makes the Dream Work

What would any company be without a great team? “Good-to-great management teams consist of people who debate vigorously in search of the best answer, yet who unify behind decisions, regardless of parochial interests.” -Jim Collins   Jodie (Shpritz) Kaplan, Vice President of Media Relations and Branding Having worked in a newsroom for eights years, I

2013-01-28T22:43:28+00:00January 28, 2013|Tags: , , , |

A Picture Perfect Ending

Steve Flaherty, Intern Jan. 1, 2013 is a date that will go down as one of the most memorable days in Northwestern University’s illustrious history.  It marks the date that Northwestern’s football team became bowl champions for the first time since 1949.  That’s 64 long years without a bowl victory for all you math scholars. 

2013-01-25T22:04:22+00:00January 25, 2013|Tags: |

Inaugural Choices

Tracey Mendrek, Senior Consultant Washington Post writer Lonnae O’Neal Parker wrote an interesting piece on First Lady Michelle Obama this weekend regarding the choices she makes as a mother, first lady and an African-American.  Should she do more, should she do less, should she take on more substantive issues than childhood obesity?  Are her platforms

2013-01-21T16:01:25+00:00January 21, 2013|Tags: , , , |

The Lost Art of Conversation

Manuel Ozaeta, Consultant The water cooler serves a dual purpose. First it is utilitarian- where you can replenish your container, whether it is cup, glass or bottle with the filtered goodness of Mother Nature. More than that, it serves as a common venue where people can gather and have small, intimate conversations on trivial news

2013-01-17T22:39:43+00:00January 17, 2013|Tags: , , , , , , |

OVERNIGHT SENSATION

Julia Schatz, Consultant Prior to the BCS National Championship game on Monday night, Katherine Webb was known best as Miss Alabama 2012 or as the girlfriend of A.J. McCarron, University of Alabama’s quarterback. Thanks to two college football announcers she quickly became the star of the game. Thanks to Twitter she became an overnight celebrity.

2013-01-11T20:30:35+00:00January 11, 2013|Tags: , , , , |

Dealing with Social Media Mishaps

Ashleigh Johnston, Consultant Even professionals make mistakes. In fact, it probably seems as though professionals make more than the average person because their mistakes are more public.  In social media, the reaction is instantaneous. Before you can even notice the mistake or start correcting it, followers will start calling you out. There are a variety

2013-01-07T20:03:19+00:00January 7, 2013|Tags: |
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