Steve Hamilton, Digital Media DirectorHashtags: a volatile, user driven component of Twitter. Companies: brands always looking to further their online reach. A match made in heaven? Not always.First of all, what is a hashtag? Why should I as a marketing go-getter care? A hashtag is simply a label with a topic appended to a tweet
Andrew Touhy, Account ExecutiveThe wildly popular picture and video messaging application, Snapchat, found itself on the defensive for releasing a marketing stunt that superimposed musician Bob Marley’s face on a user on the unofficial recreational marijuana holiday, April 20. The company’s statement in response to public feedback, however, added fuel to the fire instead of
Patrick Skarr, Vice President It has been nearly six months since the U.S. Environmental Protection Agency revealed that Volkswagen had a major problem with the design and functionality of the emissions control on up to 11 million automobiles. Instead of being one of the cleanest diesel vehicles on the road, the cars were emitting up to
By Dennis Culloton, President and CEO If you were looking for the sign of the decay of civilization, consider the Internet and the haters and the dead Nationwide commercial kid. #Harshedyourvibe! Just another week in the internet, as noted by Wired magazine . Okay, so don’t really consider it. Technology has unleashed opportunity, a
Patrick O'Connell, Intern While watching television recently, I came across a commercial for Domino’s Pizza that posed failure as an option, which surprised me that such a large franchise would admit. In this commercial, they make a joke about their not so popular or successful attempt at serving cookie pizza. Upon further research, I came
Angelica Munoz, Intern Most college students wait until after their second or even third year, to start looking for an internship. However, after completing my first year at Seton Hall University, the importance of networking and beginning the job search process early has already been instilled in me. The main difficulty in finding an internship
Julia Schatz, Senior Account Executive A few weeks ago, Michael Sam, Mizzou’s defensive end and the 2013 SEC co-defensive Player of the Year, came out, positioning him to potentially become the first openly gay player in the NFL. Although this is no longer breaking news, the story will continue to make headlines as Sam represents
There may be long hours, difficult standoffs with the media and tight deadlines, but we wouldn't have it any other way! Here's a short list of reasons why our team loves PR: Tracey Mendrek, Executive Vice President -Adrenaline Rush: We all ended up in this business because we love the challenge of strategizing, communicating and
Ashleigh Johnston, Account Executive Strategy. It’s all that really matters when it comes down to it. Whether you have compelling news you need to get out, or a crisis you are trying to bury, if the plan isn’t in place you’ll either get none of the coverage you wanted, or all of the attention you
Dennis Culloton, President & CEO It’s no secret I spent almost four years defending a governor under fire as George Ryan’s press secretary. In some ways I feel like I am watching a re-run as Gov. Chris Christie tries to endure and prevail over a widening political scandal in New Jersey. As you’ve read, key